I’m a seasoned Field Marketing and Event Strategy professional with a track record of driving pipeline growth, optimizing event ROI, and creating high-impact brand experiences. With 18+ years of experience, I excel at bridging strategy, execution, and engagement to deliver measurable business results.

Currently Focused On 🚀:

• Leading trade show and event strategy at Sage Software, managing 120+ events annually across 13 verticals.
• Refining trade show operations and event execution at Sage Software to optimize ROI and efficiency.
• Expanding my expertise in project management to enhance operational efficiency and scalability.

Standout achievements 🏆 :

• Leading strategy and implementation of Cotopaxi’s 55 event national tour, significantly boosting their brand visibility and enhancing our key metrics—⬆️NPS, ⬇CAC, ⬆️LTV and cutting production costs by 77% and staffing costs by 34%
• Transformed lead generation at Sage Software, driving a 3.4x YoY increase in MQLs through strategic trade show execution.

• Elevated engagement at Eco Finance, increasing webinar viewership by 25% and maintaining a 92% attendee approval rating.

Life Beyond Work 🌲:

When I’m not crafting marketing strategies, you’ll find me:

• Hiking, traveling and completing diy projects with my wife, Blair.

• Performing improv, a practice that sharpens my skills in active listening, collaboration, and adaptability—and yes, still scares me every time!

Let’s connect—LinkedIn, Telegram, or email—to explore opportunities, collaborations, or just chat marketing and events.