Hi, I’m Flip — welcome to my personal webpage.
I’m a field and events marketer who builds sponsored event and field programs that drive pipeline, support sales, and strengthen brand position.
My work sits at the intersection of strategy and execution. I focus on making sure marketing and live programs earn their place in the budget by contributing to pipeline and creating experiences that move buying conversations forward.
What I’m working on now:
I currently lead US trade show and sponsored event strategy at Sage, overseeing more than 130 events per year across 13 verticals. I own the program end to end, from event selection and sponsorship evaluation through execution, lead capture, and post-event performance analysis.
The role is deeply cross-functional. I work with sales, performance marketing, content, brand, and operations to connect event execution with lead handoff, follow-up, and pipeline performance.
A large part of my focus is operational. I build systems and processes that scale across high event volume while keeping quality high, tightening ROI measurement, improving lead handoff, and raising the overall standard of execution.
Relevant Experience
I’ve owned national and regional event programs where sponsorships were a primary pipeline driver, not a brand afterthought.
At Cotopaxi, I developed and led a 55-event national tour, increasing visibility while cutting production costs by 77 percent and reducing staffing costs by 34 percent. The work required tight vendor management, consistent brand execution, and clear success metrics across markets.
At Sage, I rebuilt trade show execution and lead capture processes, resulting in a 3.4× year-over-year increase in MQLs. This included reassessing sponsorship value, improving booth experience, tightening pre- and post-event coordination, and holding events accountable to pipeline contribution.
Earlier, I supported demand generation and thought leadership at Eco Finance through a webinar program that increased viewership by 25 percent and earned a 92 percent attendee approval rating.
How I Work
I’m comfortable operating as a player-coach. I like being in the weeds at high-impact events while also setting direction, mentoring teammates, and scaling what works.
I’m detail-oriented about logistics and process, but opinionated about experience quality. I believe sponsored events work best when content, speakers, environment, and follow-up are all treated as part of the same system.
Outside of work:
I spend time hiking, traveling, and taking on DIY projects with my wife, Blair. I’m also a member of an improv group, which continues to sharpen my listening skills, comfort with uncertainty, and ability to collaborate in real time.
For my personal art projects I’m drawn to digital art and immersive experiences, especially work that brings people together and creates moments that feel intentional rather than transactional.
Feel free to reach out via LinkedIn, Telegram, or email whether you’re interested in collaborating, swapping ideas, or just talking shop.