Hi, I’m Flip — welcome to my personal webpage.
I’m a field marketer with a strong track record in trade shows, brand strategy, and event execution, focused on driving pipeline growth, optimizing ROI, and creating experiences that leave a mark. My strength lies in connecting big-picture strategy with sharp execution to deliver measurable results.
What I’m working on now:
• Leading trade show strategy at Sage Software, managing 130+ events a year across 13 verticals
• Streamlining operations to improve ROI, lead capture, and execution efficiency
• Deepening my expertise in project management and scalable systems
A few highlights:
• Rolled out Cotopaxi’s 55-event national tour, boosting visibility, cutting production costs by 77%, and reducing staffing costs by 34%
• Revamped trade show execution at Sage, increasing MQLs by 3.4x year over year
• Grew engagement at Eco Finance with a webinar series that lifted viewership by 25% and earned a 92% attendee approval rating
Outside of work:
I spend my time hiking, traveling, and tackling DIY projects with my wife, Blair. I also perform improv, which continues to teach me about listening, collaboration, and thinking on my feet, and still makes me nervous every time. I’m also passionate about creating digital art and immersive experiences that bring people together.
Feel free to reach out via LinkedIn, Telegram, or email whether you’re interested in collaborating, swapping ideas, or just talking shop.